BRAND - JOURNALISM AS CONSTRUCTION ELEMENT FOR CORPORATE COMMUNICATIONS OF THE ORGANIZATION.

The modern information society influences on many aspects of life and activity of companies and people. In particular, the corporate communications of the organization are experiencing quite a serious pressure. Including from the brand - journalism, which is a new direction in journalism. Being an interdisciplinary sphere of communication, the brand - journalism uses a variety of tools and technologies that have a complex impact on the formation and development of the image of the organization in the eyes of society.