EFFECTIVENESS OF BUSINESS ACTIONS AND THE STATUS OF OPERATION OF FILIPINIANA HOTEL IN CALAPAN CITY.

The need for a temporary change of setting, scenery, environment, or experience or a rediscovery of roots and heritage has become an even greater driving force, leading to tourism on an organized, global-scale basis. Thus, this brings to the establishment of Filipiniana Hotel in Calapan City, Philippines which is a 50 room hotel that offers leisure and business travelers various attraction as well as business and investment opportunities. The hotel provides the guests with affordable quality hotel services in the true economy and standard categories. These premises of ideas inspired to conduct research study on the economic contributions to tourism development of the operation of this hotel. Using descriptive-correlational method of research survey questionnaire to 50 valued clients and employees, the study found out that the status of operation of Filipiniana Hotel in terms of business actions- strategies, tactics, networking, and expansion/ diversification, management, finance, and marketing were effectively done. The economic contributions to tourism development of Filipiniana Hotel in terms of self-sufficiency, increase in income, and livelihood program were at high level. There was a significant relationship between the status of operation and level of economic contribution to tourism development of Filipiniana Hotel. With this, the study recommended that the hotel should set decisions resulting in the formulation and implementation of strategies and plans designed to achieve the objectives of the hotel; and plan for expansion/diversification, continuous linkage with local associations and government agencies, marketing programs and production operations should be included in an action plan.