ANALYZING AND PRIORITIZING THE FACTORS OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES IN SINDH, PAKISTAN

Green supply chain management (GSCM) has become a prevalent practice around the world due to increasing awareness of environmental protection and sustainability. Small and Medium Sized Enterprises (SMEs) are under tremendous pressure to transform their supply chain practices into green operations to strengthen their green image and ensure environmental sustainability. The GSCM aims to accomplish sustainable development goals (SDGs) by reducing ecological damage generated by traditional supply chain practices. Thus, it is important to reorganize SMEs\\\' supply chain operations into GSCM practices such as green design, green production, green purchase, a green warehouse, logistics, and reverse logistic operations. This study has undertaken the case of four SMEs for assessing GSCM practices in the context of Sindh. In this research study, the Analytical Hierarchy Process (AHP) is proposed to evaluate and rank six GSCM factors (criteria) and sixteen sub-factors (sub-criteria). The AHP findings show that green design is a top priority factor following green purchasing and green production for implementing the GSCM practices. This study intends to aid SMEs in adopting GSCM practices in Sindh.