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The research entitled-“Understanding the role of curiosity in socio-cognitive restructuring through selfie taking behaviour among young adults”, aimed to develop a model reflecting curiosity as a variable to understand one’s socio-cognitive patterns that leads to selfie taking behaviour among young adults. The research was conducted in two phases. The first phase of research adopted a pragmatic approach in which Exploratory-Qualitative method was used to identify different response patterns with respect to selfie taking behaviour with curiosity as a stimulant leading to socio-cognitive restructuring among young adults. A purposive sampling method was selected for the purpose of this study, making a total sample size of 389. Based on content analyses from phase 1, the next phase included development of the model which proposes curiosity as a variable to understand socio-cognitive restructuring through selfie taking behaviour among young adults. The model was developed using the content analyses from the previous phase.